Our philosophy

We believe in empowering people to achieve their goals. Too often, the stress of searching for healthy but good tasting food gets in the way of your day. Good food shouldn’t get in the way of your life, it should help you get on with it. You have better things to do.

It’s just real, clean, plant based food that makes you feel good so you can focus on achieving your dreams.


Our Values

Plant based

We make plant based jerky because it’s a healthy and delicious alternative that’s better for the planet. Research shows switching to a plant based diet could significantly reduce emissions, with some plants creating up to 250 times less emissions per gram of protein than meat.

As is well known, relative to animal-based foods, plant-based foods have lower GHG emissions.
— Nature, Vol 515